Blending and bending

AXE (LYNX) have collaborated with the Netflix hit Sex Education with a new product line: deodorant and shower gel ‘Morning Glory and Fresh Orange and ‘Spicy Nights and Fruit Smoothies’. based on specific scene and food that appear in the show.

Out task is to create a 20 sec, 50/50 Sex Ed x AXE that speaks to Dutch young guys, using informal and entertaining ways of talking about sexual possibilities that give them the confidence to experiment.

To keep a strong connection to the product, and the SexEd scenes that inspired them, we’ve focused on fruits. Blending and bending, exploring and experimenting these colourful, juicy, odd-shaped, messy, squishy, funny and weirdly accurately symbolic fruits.

I wasn’t allowed literally show the iconic “Otis fingering orange scene’, but I got away with using an emoji finger. 👉

Creative Mickey Chan & Emma Kirsch
Art Direction Mickey Chan & Ian Clarke
Creative Director John Cross
Motion Design Ian Clarke

2020 / ACNE