Instagram

This was the time when Instagram wanted to get teens DM more (to beat Snapchat👻), so we show them how fun it is to express themselves and chat about literally everything with disappearing DMs & re-share posts.

We made 3 campaigns “Share Don’t Care”, “Let it Out” and “Let’s Talk” highlighting different app features the funniest way possible.

24 videos

6.3 billion impressions

89.1 million clicks