Spotify : Find Your Feels

To connect with the Gen Z audience, we created the Find Your Feels campaign for Spotify. Diversity, inclusion and authenticity was at heart of the casting process, we give the platform to a range of Gen Z icons to tell their coming-of- ages stories through revealing the songs that have played a key part in their lives.

The final talents include Jamie Windust - Author of "In Their Shoes: Navigating Non Binary Life". Kenny Ethan Jones - trans activist, Lucy Edward - content creator & disability activist and artist Shaquille Aaron Keith.

Overall there were 246 assets created, including digital banners, influencer assets (Instagram and TikTok), and curated playlists on Spotify by each influences. All done within a short timeframe, the pitch being won at the end of July 2021 and the campaign went live in early September 2021.