TK Maxx Treasure

I worked with Deloitte Digital to develop a loyalty programme for TK Maxx. It’s a fairly complicated system, I designed a simple yet playful diamond icon that represents the programme “Treasure”, and it’s also the device used to collect loyalty points (keys).

I also illustrated all the icons for the customer journey and worked closely with the UI team to bring it to life.

The client loved it so much it was not only used for their website, but in-store and on the physical loyalty card.

Branding Mickey Chan
Illustration Mickey Chan
UX / UI Deloitte Digital

Acne / 2018