Get Blown Away
A campaign that raised €80,000 in 3 days by blowing people away. Watch the case study below.
We filmed a series of unexpected "Get Blown Away" videos with Irish celebrities.
We put a lot effort into this new branding, making it striking and fresh.
Salon packs with campaign details, posters, mirror clings, money box, stickers and thank you cards are designed and distributed to participated salons.
Participated salons' location is geo-tagged on the map. Click and you can get the contact info and book your appointment.
Before and during the campaign we could see numerous posts from all across Ireland with positive feedback on social media.
But most importantly, we successfully increased awareness and raised funds for ISPCC Childline. This was just the beginning, we will continue to get blown away for Childline every year.
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Copywriter: Robert Cummins
Photographer: Barry McCall
Post Production: The Element
Get as many as hairdressers/ salons in Ireland to sign up for this campaign. Promote the campaign to the public, encourage participation and donation.
It's about donating blow-dry, let's just blow people away with massive wind! Something light-hearted and eye-catching might work better for charity campaign.
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