Stephen's Green Shopping Centre 2016 Seasonal ads
So this is how designing for a shopping centre for a whole year feels like! The challenge is to keep them all chic and magical, and avoiding all the cliche and colour theme of holidays.
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Copywriter: Robert Cummins
Following the success of the 2016 brand ad, a series of poster for all seasonal ads. Only 1-3 stock images allowed per poster.
Avoiding all the cliche imagery and colour theme of holidays, a collage style that it’s chic and magical, playful and eye catching; a mixture of modern and classic. Reusing stock images in creative ways to minimize the cost.
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