Offbeat Summer

Dr. Marten’s asked us for a digital first global campaign to drive awareness of their Summer collection, that puts products front.

We created “Offbeat summer” - A campaign embodies free-spirited, rebellious self expression. We opened on a “quintessential” summer shot, only to pull the rug, showing Dr. Martens wearers enjoying the heat where they’d actually be found. Wherever they want.