Get Your MACE Face On
In the convenience store category where every brand is constantly vying for the attention of the consumer, our challenge was to make MACE distinctive, and move away from their image of "traditional" "rural "and "old".
We dreamed up something totally out of left field—getting your MACE Face on is like diving headfirst into happiness! It launches you into a wild world of colour, crazy creatures, and over-the-top fun.
Plus, I've received some of the best internet comments ever during my career (below).
It got Irish people talking about a convenience store on the internet for the first time…
To keep future production costs low, we built an agile production style—powered by green screen and a bit of wild* imagination. The “boring” promos came to life: sausages marched in a Paddy’s Day parade, water bottles danced down the aisle like a Britney Spears music video, and Easter heads broke into song for the Easter Holiday promo.
Creative Mickey Chan & Simon O'Neill
Graphic Design Mickey Chan
Creative Director Mike Mesbur
Production / Animation Piranha Bar
2016-2017 / Ogilvy Dublin
