McDonald’s, But Make It Hot

What if you could make everything at McDonald’s HOT?

With the return of the McSpicy x Frank’s RedHot collab and the release of the new Frank’s RedHot Mayo dip, we finally got to find out.

A spicy 360 campaign from setting fire to our own billboard and spicy takeovers of our breakfast ads, to challenging fans to make the entire menu hot in social and in restaurants, we literally made everything at McDonald's 🔥🔥🔥.