Peter Mark Christmas Campaign

Peter Mark is the leading hair salon in Ireland. I’ve been the lead art director for their Christmas campaign for two years during my time in Dublin. The Christmas ad requires gorgeous model with gorgeous hair, but how do we make it different?

To avoid all the cliche, not only the campaign line doesn't have "Christmas" in it, visually we also ditched any conventional Christmas elements - but it is still festive, magical and glamorous, anything that Christmas is about. 

Not sure which was the best thing I got from this campaign 1. I got to put a lady on a giant metal moon in the sky. 2. The client: "This is our best Christmas campaign ever. "

Creative Mickey Chan & Robert Cummins

Graphic Design Mickey Chan

Typography Mickey Chan

Creative Director Mike Mesbur

Photographer Barry McCall 

Retoucher Jeff Benette

2016 / Ogilvy Dublin