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One Place, Countless Discoveries

2016 visual identity & advertising for Stephen's Green Shopping Centre

 

x        PHASE 1       x

 

We love big budget projects but they just don't happen everyday; but we can still make something cool with...few stock photos. We had so much freedom and fun to play around, thanks to the lovely clients that fully trusted us.

 

 

x        PHASE 2       x

 

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Concept 
Art Direction
Graphic Design


Copywriter: Robert Cummins
Ogilvy Dublin

THE BRIEF

A brand new look & feel, a theme for 2016 that can be carried through whole year across all seasonal ads.

THE IDEA 

A collage style that it’s chic and magical, a mixture of modern and classic, with a hint of fashion, just like the shopping centre itself. The shopping centre has also been cleverly placed in the image.


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Using Format