Be This Season's Star
Peter Mark Christmas Campaign
Not sure which was the best thing I got from this campaign -
1. I finally got to put a lady on a giant metal moon and float them in the sky.
2 .The client: "This is our best Christmas campaign ever. "
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Copywriter: Robert Cummins
Photographer: Barry McCall
Retouching, Animation: Jeff Bennet
Peter Mark is the leading hair salon in Ireland. They required a beautiful visual featuring a girl with beautiful hair for Christmas, and it needs to be applied on all different sizes and formats.
At Peter Mark, we want you and your hair to shine all season long. So, weather you’re painting the town red or buying a gift card, you’ll be this seasons star.
To avoid all the cliche, not only the line doesn't have "Christmas" in it, visually we also ditched any conventional Christmas elements - but it is still so festive, magical and glamorous, anything that Christmas is about.
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