Get Your MACE Face On
2017 Brand TVC, Tactical TVC and POS for MACE
Irish convenience store chain MACE wanted to move away from the image of "traditional" "rural "and "old", the goal was to be distinctive from all the competitors. We created something completely out of their imagination.
And for the first time ever, people are talking about MACE!
We also transformed the functional POS into the same fun. I also designed a guideline for the madness.
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Copywriter: James Gaffey
Animation: Piranha Bar
To be distinctive, whist showing coffee, deli and fresh fruit&veggie range in the ad.
The great customer service, product and value you receive at MACE will make you smile so big, it's your MACE face! MACE world is where you can be happy and shop till ya pop!
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