Campaign Magazine Cover Design Competition Finalist
My third time entering magazine cover competition. When I saw the brief, the deadline was almost passed. From the first sketch, to collaborating with the amazing 3D artist Mike (who I found on the amazing internet), to visualizing the whole thing, it was done in 3 days - to be precise, 3 evenings! It didn't win the the final prize - to be printed on the 2018 January cover, but it was selected as the best 10.
Third time's a charm.
After discussing it with Mike (with time difference between Russia and Ireland), we decided to do a "simplified" version as the time was too tight for building the draft from scratch. Mike also threw in lots good ideas.
This is my second sketch - It shows how brands produce content and engage consumers. All mediums – from outdoor to digital, radio to social media have been included in this epic journey.
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3D graphic/ Art Direction:
Modern marketing is all about fusing art and science, balancing data and creativity and developing a robust customer journey . That’s what we want you to do: to create an epic journey for our readers on Campaign’s cover.
The stylish and modern cover invites our audiences to go on a journey of modern marketing; it tells an epic story visually and encourages audiences to dive in and explore. It shows how brands produce content and engage consumers. All mediums – from outdoor to digital, radio to social media have been included in this journey. It celebrates how marketing techniques and media morphed together with creativity and science to become this new chimera – "modern marketing".
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